Each
client has a unique set of products, services,
resources, competitors, and market dynamics. Also,
critical challenges and decisions vary from company to
company. While the methodologies, timelines and
deliverables depend on each project’s specific
requirements, there are several “typical” characteristics
that are associated with every SMG engagement.
Approach: Simon Management Group conducts primary external research,
collects third-party information, and builds on client
knowledge and experience to identify, evaluate, and
analyze the issues that are critical to achieving that
client’s explicit goals. For each engagement,
we
determine the appropriate combination of market research
and analytical frameworks to address the various product
(see Technology
Experience) and market (see
Industry Experience)
challenges faced by the client.
Additionally, SMG often encourages its clients' employees
(from engineers to business managers) to conduct market
interviews in parallel with the SMG project team. Hearing
the "voice of the market" directly and sharing that
feedback with co-workers and management teams provides a
powerful experience that can build consensus and
facilitate decision-making.
Workplans: SMG works closely with the client to identify specific
project objectives, understand how the results will be
applied to address that client’s unique business
challenge, and create a workplan that clearly outlines the
scope of the project. Before the client authorizes a
project, the objectives, methodology, timing, budget, and
resource requirements will be mutually agreed upon in a
written project proposal.
Timelines: Projects can range from a few weeks to several months.
They are often conducted in phases to enable the project
team and the client to review interim results and to make
midcourse adjustments to the workplan as warranted.
Results: Simon Management Group has established long-term client
relationships as a result of its commitment to delivering
quality results on time and on budget.
Bringing hands-on, senior management experience in
technology-based companies to each project, Simon
Management Group delivers accurate and objective
information, provides actionable recommendations, and
communicates frequently and effectively with each
client.