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SMG Case Study
Client:
Wireless Infrastructure Equipment Company
Problem Description:
The
client is an Israeli start-up that has developed two
technologies designed to improve the performance and
efficiency of linear power amplifiers (LPAs).
These linear power amplifiers boost cellular
signals for mobile phone use.
The
client had two questions:
-
Whether
to license out their LPA technology or to use that
technology to manufacturer their own LPAs?
- If
they decide to license their technology, what
companies should they target to purchase the
technology? If
they decide to build their own LPAs, what
generation of LPA (2G, 2.5G, 3G) should they
build?
Project Development:
First,
research was done to gain an understanding of LPAs and
how they fit in the overall wireless infrastructure
market. Second,
the size of the LPA market was determined and the
companies involved in the LPA market were listed and
profiled. Third,
an examination was made to determine if LPA technologies
comparable to those developed by our Israeli client
existed in the market place.
Finding
that there were a large number of small LPA
manufacturers with similar technologies and that only a
few companies dominated the LPA marketplace, it was
deemed best to license out the LPA technology, rather
than independently manufacturer LPAs.
Final Report Recommendations:
The
first recommendation was to determine if the technology
was indeed superior to existing LPA technology.
If the technology proved superior, the client was
advised to license out the technology rather than
manufacture their own line of LPAs.
The
most appropriate licensee companies were deemed to be
seven major wireless infrastructure companies and the
top two linear power amplifier manufacturers.
These companies were seen as the only ones large
enough to support a license agreement.
Impact:
The
management of the Israeli start-up accepted the SMG
recommendation to approach the potential licensee
companies. SMG
contacted the seven major wireless infrastructure
companies and the top two linear power amplifier
manufacturers to schedule appointments on behalf of the
Israeli start-up client.
Press here to view sample
Amplifier Case Study slides.
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